From invisible brand to market leader
iQuoteXpress (IQX) creates powerful software that helps B2B sales teams close more deals. Despite having enterprise-grade tech that could compete with Salesforce’s Steelbrick, their dated branding and marketing materials were costing them opportunities with potential customers who saw them as a smaller, less capable solution.
The gap between product excellence and marketing quality was holding the sales team back. Enterprise buyers were overlooking a robust platform because its creative didn’t convey the sophistication of the technology.
We created a visual brand that could stand confidently next to their bigshot competitors. The refreshed design system brought their marketing in line with their tech, showing through in everything from their website to their sales materials.
The new website transformed their digital presence into a lead-generating engine, delivering impressive results.
898%
organic traffic
189%
sessions per month
383%
users per month
30%
direct traffic
“They understand our business, and we have developed a high level of trust in all that Cozy does. They have a high degree of fiduciary duty, which compliments their creativity, ensuring that we stay within budget without sacrificing creative output.”
Martin Spritzer
General Manager at iQuoteXpress