We worked with our friends at BusinessOnline to reimagine the front door for a company that makes the internet hum. Equinix runs massive data centers around the world. They store stuff on the internet, and they're really good at it. They needed a site that seemed as technically proficient as they are. We worked through a restructure of the content via wireframes at lower fidelity and then increasing fidelity to get buy-in. Then we developed a crisp, on-brand visual design to further support the goals of the redesign. The results? We saw analytics massively improve across the board. Bounce rate, for example, dropped from 35% to 8%. And we took home silver at the San Diego Addy Awards. The site has since been redesigned, but the DNA of our work here still shows.