Harte-Hanks

Harte Hanks is a global marketing firm that specializes in helping brands win attention, build trust, and earn loyalty. We worked on user experience for a complex dashboard.

Web-app

Data viz-heavy dashboard UX

Harte-Hanks brought us in to help lower customer service costs they were incurring due to poor usability in their TargetSmart tool, which was used to help sales teams identify the quality of leads. We did a bunch of explorations around visualizing more information, more simply, that told a better story.

🙋 We can help.