Identity design for a developer's startup

Mockup of Code Brilliant branded business cards, front and back

About the project

As Brian Fudge established CodeBrilliant, he knew he needed a visual foundation for all the collateral under his nascent brand. We started with a range of logo concepts, narrowed down, then polished the winner. With that, we quickly developed a robust set of design standards meant to help CodeBrilliant fit in and stand out from the tech crowd.

From concept to creation: Our process behind the logo

Logo sketch: With carats 5/5
Logo sketch: With circles 1/4
Logo sketch: With circles 2/4
Logo sketch: With circles 3/4
Logo sketch: With circles 4/4
Logo sketch: Molecules 1/4
Logo sketch: Molecules 2/4
Logo sketch: Molecules 3/4
Logo sketch: Molecules 4/4
Logo sketch: Code grid 1/5
Logo sketch: Code grid 2/5
Logo sketch: Code grid 3/5
Logo sketch: Code grid 4/5
Logo sketch: Code grid 5/5
Logo sketch: Logotype
Logo sketch: With carats 4/5
Logo sketch: With carats 3/5
Logo sketch: With carats 2/5
Logo sketch: With carats 1/5
Logo sketch: Final logotype with hexagon code brackets logo mark
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Finalized brand identity specs

Branding specs 1/13
Branding specs 2/13
Branding specs 3/13
Branding specs 4/13
Branding specs 5/13
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Branding specs 13/13
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From our clients...

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