We'd just helped Wrethink launch Rosy their high-end at-home gadget. They had various marketing channels coming online, and with their new brand and growing team it was vital we document their brand to ensure polish and consistency. We worked hard to add breadth (from company history to web typography to device iconography…) and depth (detailed specs and downloads for typography, color, logo, iconography, photography…) to a document that has proven invaluable during these important early stages.