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The job: Multi-brand identity design for a suite of product marketed to engineering experts

The team: Cozy on design

Our client here was an individual turning his many years of experience into his own company.

He was going to create a set of online engineering tools that simulate extraordinarily complex scenarios normally only achievable via complex, difficult software. I learned about analysts that must simulate, for instance, how a fire might spread in a building, taking into account many possible ignition sources, differing materials, transfer rates, and so on.

I walked the client through some brand identity exercises, working through a few rounds of logo iterations:


We quickly closed on a splash page design and I delivered some basic identity documentation. More design work was to remain, but the client's funding never came through.

Color wheel for the various brand colors

Quick splash page comp